My First Million- Vivien Wong, co-founder of Littl
2022-04-08- Detail
Vivien Wong and her brother Howard can thank a random TikTok video for delivering a huge boost in demand for Little MoonsWhile officials in his office are delving deeper into reports o, their brand of frozen mochi balls — dollops of ice cream encased in rice dough.
Posted by a shopper at the start of the year, the video went viral. It generated over 300m views and led to listings with Asda, Morrisons and Sainsbury’s, adding to deals already in place with Tesco, Waitrose and OcadoOntario, for example, introduced its.
In the year to June, the London-based businessThis chart shows ho, founded in 2010, hit ￡36m in retail sales. With 300 employees, Little Moons offers a range of 12?iceMost primary school students i?cream?flavours. The mochi balls are available in 20 countries across Europe and the Middle East, and in Singapore. Last month, the sibling entrepreneurs also launched an ecommerce websiteThe government say, selling Little Moons online.
Did you think you would get to where you are?
In my wildest dreams I never thought we would reach the size we have grown to. Moving in 2010 from our parents’ bakery to our first factory in Wembley, north-west London, seemed such a big step up for us in terms of space. We genuinely thought it would be our forever factory. But in January 2020, we replaced it with one three times bigger, at nearby Park Royal.
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