Where is the breaking point of the door and window

2022-07-22
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Now, China's door and window industry has entered a new 2017, and a new journey has begun. Under the new environment, where is the breaking point of the door and window industry

after years of development, China's door and window industry has followed the process of human civilization in the long river of history and staged a changeable and unpredictable industrial history drama. The history of advancing bravely and the reform process of impassioned again and again make the development of China's door and window industry have distinctive characteristics of the times, and also promote the continuous development of the door and window industry. Now, China's door and window industry has entered a new 2017, and a new journey has begun. Under the new environment, where is the breaking point of the door and window industry

Figure 3 odison door and window case

the development of the door and window industry has distinctive characteristics of the times

the extreme shortage of consumer goods in social life, the primary problem is to liberate and develop productivity, which has spawned a huge market demand for doors and windows. The competition in the door and window industry is mainly focused on primary productivity. Who can achieve mass production or even produce more products, who can quickly occupy market share

with the economic development and the improvement of people's living standards, people tend to be rational in buying doors and windows after the explosive release of the first stage. In order to adapt to the market situation, enterprises began to pay attention to product publicity, soft bags and the expansion of sales channels. In the 1990s, various door and window stores and shopping malls mushroomed, and terminal channels became the battleground for enterprises. Due to the "low threshold" nature of the door and window industry, the overall market competition in the door and window industry is fierce, and the "product + terminal" business model is costly

Figure 4 odison door and window products

the old saying goes "the way to use troops is to attack the heart and the city". Cold industrial products themselves have no vitality. To capture the psychological and emotional identity of consumers, we must rely on the power of brands. The temperament, emotion, spirit and brand tone of products mean high added value, high profit and high market share. At the beginning of the 21st century, the brand awareness of the door and window industry sprouted, and the emergence of a large number of brands gave birth to the prosperity of the market. Odison doors and windows is one of them

Germany oudison aluminum (Hong Kong) International Group Co., Ltd. comes from Germany and was introduced to China in 2006. The "oudison doors and windows" industry of Germany oudison aluminum (Hong Kong) International Group Co., Ltd. was established in 2007, and the processing base occupies more than 10000 square meters. Professional precision manufacturing of high-end international standard aluminum alloy doors and windows, high-end villa doors and windows, sunshine room, aluminum wood composite. Adopt the industry-leading technology to cast the essence of doors and windows, and integrate the mainstream decorative style concepts in the Chinese market. To meet customers' individual needs and special structural buildings in an all-round way to develop the market of odison doors and windows in China. So far, China's door and window industry has entered the stage of brand competition

up to now, "product + channel terminal + brand" is still the three points that enterprises pay most attention to in competition, but none of them is the ultimate competitiveness

Figure 5 odison door and window products

Where was the breaking point of the door and window industry in 2017

first of all, the door and window industry belongs to the industry of "low attention and high participation". Before decoration, customers will not pay attention to industry brands and products at all. Basically, they learn and buy while their minds are empty. High participation refers to that the purchase process is usually carried out by many people or even the whole family

secondly, not all products are suitable for online sales. The characteristics of transportation cost, overall collocation, professional design and high customization lead to obvious regional characteristics

moreover, sales channels no longer focus on location, and customer resources are the core. Starbucks first chose the core business district, and then chose the airport to open stores and even tourist attractions. Its strategy is not the flow of people, but people's consumption habits. For door and window products, the behavior of consumers during decoration is related to which places. Shops can be opened around the community and even the property office. In the era of mobile Internet, the store is no longer important. Whether there are customer resources is the core. The difficulty lies in how to collect customer information, successfully establish relationships with customers and facilitate transactions

finally, product innovation is the king. Back to thinking about history - "in-depth research and development of high-quality products to bring consumers the best experience", our products are to meet the three core elements of "high-quality products, research and development, and experience". Odison doors and windows always adheres to the international research and development method, and fully adopts professional door and window accessories such as European imported control system accessories "sigenina" and "hopo hobo" and (PU) wood grain heat treatment technology. Adopt the industry-leading technology to cast the essence of doors and windows, and integrate the mainstream decorative style concepts in the Chinese market. With modern high-tech production equipment, complete and scientific management procedures, the first-class R & D team designs and formulates high-performance solutions, including doors, windows, sunshine rooms, curtain wall systems, which can be applied to new and renovated buildings, and can meet the requirements of most customers

Figure 6

our principle is "customer-oriented and quality centered" to ensure that the product quality conforms to international standards and obtain the product appearance and structure patent. Our company has won the certificate; "International famous brands", "Chinese famous brands", "top ten famous brands in China's door and window industry", "green and environmental protection promotion products", "quality, service, integrity AAA enterprise", etc. Product quality is the basis for our "brand" to survive. Oudison doors and windows is committed to providing high-quality solutions and services, so that every customer can find their ideal effect and experience in oudison doors and windows

Figure 7

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