The hottest marketing value highlights the first q

Highlight the marketing value of Shaanxi Automobile heavy truck in the first quarter "open door and head-on color"

highlight the marketing value of Shaanxi Automobile heavy truck in the first quarter "open door and head-on color"

China Construction machinery information

Guide: relevant data show that in the first quarter of 2014, when the overall growth rate of the domestic heavy truck industry was 23%, Shaanxi Automobile heavy truck took the lead with a market growth rate of 50%. Among them, the new green intelligent muck truck and Delong new M3000 have become the highlights of the product series. What is exciting is that Shaanxi Automobile heavy truck in the first season

relevant data show that in the first quarter of 2014, when the overall growth rate of the domestic heavy truck industry was 23%, Shaanxi Automobile heavy truck took the lead with a market growth rate of 50%. Among them, the new green intelligent muck truck and Delong new M3000 have become the highlights of the product series

it is exciting that Shaanxi Automobile heavy truck welcomed the "good start" of 2014 with the attitude of "Grand Slam" in the first quarter, creating six industry firsts in market growth rate, tractor growth rate, dump truck sales, natural gas vehicle sales, national fourth order and new product increment

"Shaanxi Automobile heavy truck seized the opportunity of change, actively developed new marketing models and took the initiative to attack the market on the premise of ensuring product quality, so it achieved such good results in the first quarter." On April 15, a staff member of Shaanxi Automobile heavy truck told the author

muck truck performance is extraordinary

as a key product of Shaanxi Automobile in 2014, the new green intelligent muck truck showed a strong market impact in the first quarter

during the two sessions of this year, the government work report clearly proposed to "eliminate 6million yellow standard vehicles" within the year, and the muck trucks produced by some foreign manufacturers, which have been known as "dirty, messy and poor", have become the key targets of urban pollution control. Subsequently, major provincial capitals and central cities have increased the comprehensive treatment of muck trucks, and issued relevant rules for the standards and implementation methods of new muck trucks

in the face of the huge potential market of muck trucks, Shaanxi Automobile heavy truck seized the opportunity to set up a "yellow standard for green standard" project team to guide and coordinate the promotion and implementation of the "yellow standard for green standard" work in various regions

in the specific work process, we have actively cooperated with local governments, associations and muck companies to jointly formulate and customize the urban green intelligent muck system solution

at the same time, Shaanxi Automobile heavy truck Co., Ltd. made a detailed investigation on the characteristics of the segmented market, deeply explored the needs of users, identified the key factors in the use and management of muck trucks, and carried out more than 30 system optimization upgrades on the product chassis according to the actual needs of users who used and derived new industrial forms. It jointly developed a U-shaped fully enclosed intelligent large box and an "Tianxingjian" intelligent platform

it is understood that the intelligent management system of Tianxing Jianche Union adopted by Shaanxi Automobile New muck truck has the function of blind area monitoring. Five way cameras at the left rear, right front, right rear, rear, trunk and left and right ranging radars can ensure that there is no blind area during driving and reversing

at the same time, this system can also monitor the vehicle operation status in real time, avoiding the disadvantages of overload, overspeed, spillage and random unloading of traditional muck trucks, and solving the problems of vehicle management, operation efficiency and value improvement at one stroke

it is worth mentioning that the new urban muck truck of Shaanxi Automobile heavy truck adopts the first-class R & D facilities of three major businesses: paint, adhesive and special chemicals, which are fully enclosed crates and motor-driven tarpaulin covers. In the whole covering system, the side of the wear-resistant cloth is firmly connected with the top of the side plate of the large box without leaving any gap, which can completely prevent the dumping of debris

compared with the existing mainstream coverage devices in the market, the new scheme has a great improvement in sealing performance, and the cost is reduced by about 50%. At the same time, it is easier to operate, and the later maintenance and replacement are more convenient

Delong new M3000 becomes a bright spot

in addition to the new muck truck, the sales volume of Delong new M3000 has also become a bright spot in many products of Shaanxi Automobile heavy truck. It is understood that Delong new M3000 is a light-weight economic heavy truck launched by Shaanxi Automobile heavy truck under the circumstances of China's economic restructuring and the sharp decline in the revenue of the heavy truck industry

the staff of Shaanxi Automobile heavy truck told the author that in the research and development process of Delong new M3000, Shaanxi Automobile heavy truck deeply explored the needs of users and made full use of the core values of the whole life cycle of Shaanxi Automobile Products and the whole process of customer operation

therefore, Delong new M3000 heavy truck has great advantages in energy saving, comfort, quality, intelligence and service, and once became the leader in China's lightweight heavy truck

from the perspective of energy conservation that users are most concerned about, the new M3000 heavy truck adopts the European lightweight design, the power system is completely matched, and the fuel consumption is better than that of similar models; At the same time, due to the low self weight of the body, it further ensures the demand of Dora fast running

in terms of comfort, the new M3000 brand-new European standard cab not only has a fashionable and beautiful appearance, but also the interior structure fully conforms to ergonomics, making driving and riding more comfortable. At the same time, it also complies with the truck driver's concept of practical, convenient and safe travel

it is reported that the new M3000 heavy truck integrates industrial resources such as the whole vehicle, Weichai engine, fast transmission and hande axle. The gold industrial chain ensures the quality of products and a high attendance rate, while greatly reducing the overhaul mileage

in terms of intelligence, the new M3000 relies on the Tianxing Jianche service system, which can significantly reduce transportation costs, increase the revenue of operating units, and greatly improve the safety of vehicles, drivers and goods

at the same time, Shaanxi Automobile heavy truck has created a "full life cycle" enjoyment in the after-sales service work, in which it has established a "6F" three-dimensional service goal, and provides 24-hour health consultation, cares for users, and creates the first user satisfaction

value marketing highlights the advantages of

products cannot be separated from efficient marketing means. It is reported that there were two major changes in Shaanxi Automobile heavy truck marketing in 2014: making experience the first link in vehicle selection and actively attacking the market

according to the above Shaanxi Automobile heavy truck staff, 2014 is the key year for Shaanxi Automobile to realize the 100 billion strategy, and also the first year to deepen the marketing transformation and comprehensively open the value marketing mode. Shaanxi Automobile heavy truck will focus on the strategic objectives of the group company, actively mobilize and take in-depth actions to fight a prepared "marketing campaign"

in 2014, Shaanxi Automobile heavy truck Co., Ltd. comprehensively created the industry-leading brand of "360 ° full experience travel", cooperated with Weichai Power, fast, hande and other industrial chain resources, went deep into the front-line market, held a variety of experiential promotion activities such as caravan interactive roadshows, truck stunt experience camps, test rides and test drives, and achieved a seamless link between products, services and users, becoming a sharp tool to break through the market

in addition, Shaanxi Automobile heavy truck began to "actively attack the market". On the one hand, it adopts comprehensive experiential promotion to increase potential user groups. On the other hand, it also actively carries out "grassroots work", so that leading cadres can go to the grassroots level, understand the problems of the front-line market, and take practical actions to help regional precise strategies and collaborative breakthroughs

at the same time, Shaanxi Automobile heavy truck also pays great attention to the whole life cycle of trucks and the whole process of customer operation, fully combines the post market industries such as Tianxingjian, Deutsche Bank financing, and operational leasing, and strives to create core services that meet customer needs. Through value marketing, Shaanxi Automobile heavy truck has obtained a good market atmosphere and brought new breakthroughs to marketing work